As an artdirector at MUW Saatchi&Saatchi, I had the opportunity to be part of a special project for Jameson Whiskey. They introduced a brand-new product called Jameson Orange to the Slovak market just before the Grape festival.

Jameson also sponsored the Grape festival, known for its iconic grape-shaped installation that serves as a popular meeting point. Our creative idea was to replace the grapes with orange-shaped berries. We brought this idea to life through social media posts on Facebook and Instagram.

The response from customers was excellent, showing how a small change like using orange-shaped berries can create a big impact. This project highlighted Jameson's ability to embrace new flavors and connect with its audience in a fresh and exciting way.